Zone 3: Build Your Story

Build Your Story

We know the hardest part of telling your story can be knowing what to say. These questions will help you uncover ideas for topics you want to promote on social media. Once you’ve identified some topics, the second set of prompts will help you determine how to articulate those topics into a 30-60 second short-form video.
Your information
Name*

First NameLast Name
Email*
example@example.com
NCPDP*
If you do not know your NCPDP, please just enter your pharmacy name
Topic Planning

Answer as much or as little as you'd like to help find your video topic.
What unique products or services do you want your patients (or prospective patients) to know about? Please list at least one product or service.
What common questions do you hear from patients? Please list at least one common question.
What upcoming seasonal promotions or events do you want to market? Please list at least one promotion or event.
What is one unique attribute that sets your pharmacy apart from the competition?
Pick one topic from the above. What is the topic of your video? *
What category does your video fall under?*

Product or ServiceCommon Patient QuestionSeasonal Promotion or EventUnique Pharmacy Attribute
Congratulations! You have just identified several video topics and selected one to be the focal point of your video. Continue to build your video script.

Product or Service
Product or Service

Let’s get ready to film your video! These questions will help you plan what to say. Remember, crafting your video can be as easy as four steps: Hook, Problem, Solution, and Call-to-Action.
Your video topic is: {MainTopic}
Create a Hook: Select an attention-grabbing opener to start your video. Make sure to fill in the blank!*
Do you struggle with condition*? Here’s why you should use product*.
If you have health condition*, here are some reasons you should add product* to your routine.
If you struggle with health condition*, don’t do behavior*, do behavior* instead.
Here are some things you can start today to prepare for seasonal health condition*
If you struggle with health condition*, keep watching.
Do you know the benefits of product*? Let me tell you more.
Other: Build your own hook below*
Identify the Problem: Describe what problem/issue you are helping your patients solve. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: The flu can spread quickly and can lead to serious health complications, especially for vulnerable populations.
Share the Solution: Describe how you are helping your patients solve this problem. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: At [Pharmacy Name], we offer convenient flu immunization services that ensure you and your loved ones are protected. We provide quick, easy, and safe flu shots to help you stay healthy this season.

Common Patient Questions
Common Patient Questions

Let’s get ready to film your video! These questions will help you plan what to say. Remember, crafting your video can be as easy as four steps: Hook, Problem, Solution, and Call-to-Action.
Your video topic is: {MainTopic}
Create a Hook: Select an attention-grabbing opener to start your video. Make sure to fill in the blank!*
A common question we get is question*. Here’s what we recommend.
Have you asked yourself question*? Here’s what you should do.
If you’ve wondered question*, you’re not alone.
Is this a question you’ve asked yourself: question*?
Other: Build your own hook below*
Identify the Problem: Describe what problem/issue you are helping your patients solve. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: Many people struggle to maintain their health as colds and flu circulate in the community.
Share the Solution: Describe how you are helping your patients solve this problem. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: At [Pharmacy Name], we offer expert advice and products to help strengthen your immune system. We carry a range of vitamins and supplements and can make personalized recommendations based on your needs.

Seasonal Promotions/Events Quesitons
Seasonal Promotions/Events Questions

Let’s get ready to film your video! These questions will help you plan what to say. Remember, crafting your video can be as easy as four steps: Hook, Problem, Solution, and Call-to-Action.
Your video topic is: {MainTopic}
Create a Hook: Select an attention-grabbing opener to start your video. Make sure to fill in the blank!*
Coming soon! Get ready for promotion/event*.
To help you prepare for season/event*, we are running a special promotion on product/service.
I’m excited to talk to you about something I’ve recently learned, topic*.
Season* is almost here! Did you know your local independent pharmacy can help with topic*?
If you’re interested in topic*, you’re going to want to follow us to learn more.
If you struggle with topic* during the season months, here's what you should know.
Other: Build your own hook below*
Identify the Problem: Describe what problem/issue you are helping your patients solve. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: As families prepare for the new school year, they often overlook the importance of stocking up on essential health products to keep their kids healthy.
Share the Solution: Describe how you are helping your patients solve this problem. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: Take advantage of our back-to-school sale to stock up on essential OTC products that can help keep your family healthy this cold and flu season. The sale runs from [insert dates].

Unique Pharmacy Attribute Questions
Unique Pharmacy Attribute Questions

Let’s get ready to film your video! These questions will help you plan what to say. Remember, crafting your video can be as easy as four steps: Hook, Problem, Solution, and Call-to-Action.
Your video topic is: {MainTopic}
Create a Hook: Select an attention-grabbing opener to start your video. Make sure to fill in the blank!*
Do you know what sets pharmacy name* apart from the big chains?
Looking for a pharmacy that truly knows you by name? Come visit us at pharmacy name*.
Here are number* things you should know about pharmacy.
Did you know myth* is a common misconception people have about independent pharmacies? Here’s what you should know.
Other: Build your own hook below*
Identify the Problem: Describe what problem/issue you are helping your patients solve. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: In a world of big chains, personal care can feel lost.
Share the Solution: Describe how you are helping your patients solve this problem. Pro tip: write this as a full sentence so your script is complete for filming.*
Example: We're proud to be your local, independent pharmacy, dedicated to providing personalized care and supporting our community's health.

Submit
Call to Action: Select an action you want your viewers to take after they watch your video. Make sure to fill in the blank! *
Call the pharmacy at phone number* to action*.
Send a DM to username* to action*.
Visit the pharmacy at address* to action*.
Leave a comment to action*.
Talk to a pharmacist at pharmacy name* to action*.
Schedule an appointment to action*.
Other: Create your own call to action below*
Should be Empty:

Build Your Story

Your information

Topic Planning

Product or Service

Common Patient Questions

Seasonal Promotions/Events Questions

Unique Pharmacy Attribute Questions