2026 Good Neighbor Pharmacy Storytelling Champion Award

Thank you for taking the time to nominate your pharmacy for the 2026 Good Neighbor Pharmacy Champion Awards. You can nominate your pharmacy for one or more of the following awards:

• Advocacy Champion Award: This award honors a pharmacist or pharmacy owner who demonstrates unwavering dedication to advocating for independent pharmacy across all levels of government—federal, state, and local. Whether championing legislative change, engaging with national and state pharmacy associations, or hosting legislators at their pharmacy, this individual is committed to advancing the profession and ensuring the voices of independent pharmacies are heard.
• Clinical Care Champion Award: This award honors a pharmacy that demonstrates compassionate dedication to patient care by adapting to the unique healthcare needs of their community. Whether pioneering new clinical services or building upon an established program, this pharmacy is committed to improving patient outcomes and advancing the role of independent pharmacy. Clinical services may include vaccinations, point-of-care testing, adherence solutions, medication therapy management, disease-state management services, or other services tailored to your community’s needs.
• Storytelling Champion Award: This award honors a pharmacy that demonstrates relentless commitment to increasing awareness of their pharmacy and the unique products and services they provide to patients. By leveraging innovative marketing strategies, collaborating with local businesses and providers, and optimizing online channels, this pharmacy inspires trust and positions itself as the go-to healthcare destination in its community.

When submitting a nomination, please provide a comprehensive overview that includes specific details and examples. Summarize your responses in text format, and refrain from including any links or attachments. This will help the judging panel effectively assess and rate your pharmacy for the Good Neighbor Pharmacy Champion Award.

To avoid duplicate nominations, please coordinate with your pharmacy team to ensure that only one nomination is submitted for each award category. It is important to note that while each pharmacy may only submit one nomination per award, you are welcome to apply for multiple awards across different categories.

Please note: Only Good Neighbor Pharmacy Premier members who have been enrolled for at least twelve (12) months are eligible to be nominated for the Champion Awards.

Background

• Please share some background on your pharmacy, including how long you’ve been in business, the type of community you serve, and any relevant information about your patient population, prevalent diseases, challenges patients face, etc.

• How, when, and why did you identify the need to tell your pharmacy’s story to better reach your patients and community?

Implementation

• Please explain how your marketing efforts have evolved over time to allow you to increase awareness among patients, providers, and your community. Share how your pharmacy has worked to connect with your patients, whether through new marketing efforts, expanding existing strategies, or building plans for future outreach.

• Please list each of the marketing tactics (can include social media, in-store marketing, Google Advertising, collaboration with prescriber/providers, etc.) you are using to tell your story and the length of time you have been utilizing them.

• Please explain any barriers you faced and how you overcame them as you placed a greater focus on marketing and telling your story.

• Please share your best practices for making marketing a priority and integrating it into your workflow.

• Please explain how you leveraged Good Neighbor Pharmacy solutions to market your pharmacy and tell your story.

Collaboration

• Please describe how you collaborate with others to promote your business (including local prescribers/providers, local businesses, vets, your local marketing advisor, marketing agencies, etc.).

• If applicable, please share how this collaboration has helped you better tell your pharmacy’s story and drive greater awareness of your pharmacy and the products and services you offer.

Results

• Share a success story about a marketing initiative you launched, including its impact on your business and community, any collaboration that contributed to its success, and any success measurements, qualitative details, or feedback that highlight the impact of your efforts.

• Describe how your pharmacy’s storytelling strategy has made an impact on your business and community. Share how your storytelling efforts stand out among other pharmacies in your community.

• How do you measure the success and effectiveness of your marketing efforts? If you have measurable results or outcomes, please share them (e.g., year-over-year percentages, patient engagement metrics, or campaign performance). If not, share other ways you assess the impact of your efforts, such as patient feedback, testimonials, or community engagement.

Participation in the questionnaire is voluntary. The responses collected are intended to provide information that will be used to assess candidates for the Good Neighbor Pharmacy Champion Awards. No protected health information (PHI) should be disclosed in survey responses. The information provided when completing this questionnaire may be used for marketing purposes.

Thank you for taking the time to nominate your pharmacy for the 2026 Good Neighbor Pharmacy Storytelling Champion Award. If you would like to nominate your pharmacy for another award, please submit another form.